Professional Articles
Laura Horton regularly writes for the national dental media. Laura is a Private Dentistry regular, she has also been featured in Private Dentistry's In Business section, and is often featured in other journals too. On this page you have the opportunity to read Laura's articles that have been published.

Articles.

Take the weight off your shoulders - June 2011


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Reasons to choose a treatment coordinator - June 2011


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PPD - May 2011

You’ve prepared your patient for their treatment, but a nurse’s job certainly does not end here. In part two of her feature for dental nurses, Laura Horton provides some useful tips on personalising the care-giving process during and after treatment to make your patient feel even more special

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PPD - April 2011

Dental nurses do more than just hold the suction hose. They meet a patient’s every need to ensure their experience is positive. In part one of this two-part feature, Laura Horton describes how a good nurse will prepare a patient for treatment

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Dental Nursing - April 2011

With the rapid pace of change, which only seems to be increasing, how do dental care professionals stay on top of the situation and remain in control? In this article, Laura Horton discusses how change needs to be effectively managed and communicated so that it is embraced

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PPD Business - February 2011

Treatment coordinator consultant Laura Horton kickstarts the day with focus and purpose.

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Vital - Cover Story

Laura Horton advises all DCPs to focus on their career and what they want to achieve. This article outlines Laura's own route to success.

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Dental Practice Guide - 2010/11

Have you telephoned your own practice lately? How was the phone answered? Were you listening to endless ringing before a member of your team answered? Did they tell you who you were speaking to, or did you have to guess if you did not instantly recognise the voice?

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Practice Focus - Winter 2010

Many dental practices now have a Treatment Coordinator (TCO). Laura Horton explains the benefits.

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Dentistry Education Guide - September 2010

Laura Horton explains why focusing on your business skills, leadership and management processes is so vital in today's climate

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Dental Nursing - August 2010

...If your practice offers not just maintenance dental care, but also more aesthetic and elective dental options, then you could benefit from introducing a treatment coordinator into your practice. This article outlines the role of a treatment coordinator, and how this can improve a practice’s case acceptance and patient relations....

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Private Dentistry - June 2010

...No practice can afford to lose a new patient. Here Laura Horton explains the importance of how the initial new patient enquiry telephone call is handled...

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Private Dentistry - April 2010

...Do you have a treatment co-ordinator in your practice? If not, you should have or you are losing money, argues Laura Horton. Here she tells Moira Crawford how she helps dental practices...

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Private Dentistry - February 2010

...To own or work in a successful dental practice you are aware of the many areas that affect your success. One of these areas is the patient’s experience of the practice – you must provide a service to your patients that is perceived as great value by them, and this must be delivered to a consistently high level...

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Aesthetic Dentistry Today - September 2009

...As dentists you have spent many years developing your skills to become excellent clinicians in areas that interest you. There is now a great deal of talk and encouragement to development the dental team. Hygienists have been attending whitening courses in vast numbers and teams are keen to learn new skills to not only develop themselves, but also to help the practice they work for to grow in key areas...

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Private Dentistry - July/August 2009

...The placement of the treatment co-ordinator role is spreading fast and not only in private practice. If you do not have a treatment co-ordinator (TCO) then you are probably suffering in more ways than you can currently imagine. I know your pain only too well and there are many reasons dentists are suffering. This article will discuss a few comments that I hear from dentists, whilst giving you something to think about and get your teeth into....

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Aesthetic dentistry today - July 2009

...During my years as a Treatment Coordinator I saw a wealth of patients who were nervous of treatment. Petrified even. These patients had not attended a dental practice for years. During this time the patients would provide themselves with many excuses to not visit a dentist even if they were in pain. I know this as I used to ask them! The majority of new patients that I would see were nervous. I am always asked: "why so many...

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Aesthetic Dentistry Today - May 2009

...It is a known fact that the most successful people in the world are goal setters. This fact should inspire you too to set goals. Throughout my life I have witnessed friends and family set goals, achieve them, celebrate, and move onto repeat the process time and time again. In fact I would say that I am very lucky to be surrounded by inspiring goal setters...

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Private Dentistry - March 2009

...I work alongside numerous dental practices to ensure that the skills owned by their team are second to none. For the practices involved this results in an increased number of new patients booking an appointment when they enquire about the practice, therefore increasing the conversion rates of new patient telephone enquiries. This article stresses the importance of getting it right the first time...

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Private Dentistry - December 2008

...Last issue I discussed the journey of the new patient consultation with your treatment co-ordinator (TCO). The TCO completed the initial ‘interview’ for you and introduced the new patient to yourself and gave you vital information on the patient’s emotional concerns about their teeth, mouth and smile, and therefore their desired end goal...

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Private Dentistry - November 2008

...Having worked in the dental industry for many years, I have learnt that every successful private practice must have a treatment co-ordinator (TCO). I have worked in dentistry in many different roles, in all areas, from NHS practices to top end private and cosmetic practices, working alongside top dentists from all over the UK, and I know the one thing that will help you and your practice increase its success is having a TCO...

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Aesthetic Dentistry Today - September 2008

...Having worked in the dental industry for many, many years there is one thing I have learnt. Every dentist must have an aesthetic portfolio. I have worked in dentistry in many dierent roles, in all areas, from fully NHS practices to top end private and cosmetic practices, working alongside top dentists from all over the UK’ says Laura ‘and I know the one thing that will help you and your practice be successful is having a brilliant aesthetic portfolio with outstanding quality pictures. There is one essential tool that a successful aesthetic dentist needs and no it’s not your hand piece or...

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Laura lecturing at The Dentistry Show 2010.

Laura lecturing at the World Aesthetic Congress June 2010.



Laura lecturing at Marketing Pirates of Dentistry 2009.



Laura lecturing at Private Dentistry Live 2009.