Professional Articles
Laura Horton regularly writes for the national dental media. Laura is a Private Dentistry regular, she has also been featured in Private Dentistry's In Business section, and is often featured in other journals too. On this page you have the opportunity to read Laura's articles that have been published.
Articles.
Dental Nursing - August 2010
...If your practice offers not just maintenance dental care, but also more aesthetic and elective dental options,
then you could benefit from introducing a treatment coordinator into your practice. This article outlines the
role of a treatment coordinator, and how this can improve a practice’s case acceptance and patient relations....
- 237 KB / click the icon to view the whole article in your browser
Private Dentistry - June 2010
...No practice can afford to lose a new patient. Here Laura Horton explains the importance of how the initial new patient enquiry telephone call is handled... - 360 KB / click the icon to view the whole article in your browser
Private Dentistry - April 2010
...Do you have a treatment co-ordinator in your practice? If not, you should have or you are losing money, argues Laura Horton. Here she tells Moira Crawford how she helps dental practices... - 236 KB / click the icon to view the whole article in your browser
Private Dentistry - February 2010
...To own or work in a successful dental practice you are aware of the many areas that affect your success. One of these areas is the patient’s experience of the practice – you must provide a service to your patients that is perceived as great value by them, and this must be delivered to a consistently high level... - 386 KB / click the icon to view the whole article in your browser
Aesthetic Dentistry Today - September 2009
...As dentists you have spent many years developing your skills to become excellent clinicians in areas that interest you. There is now a great deal of talk and encouragement to development the dental team. Hygienists have been attending whitening courses in vast numbers and teams are keen to learn new skills to not only develop themselves, but also to help the practice they work for to grow in key areas... - 483 KB / click the icon to view the whole article in your browser
Private Dentistry - July/August 2009
...The placement of the treatment co-ordinator role is spreading fast and not only in private practice. If you do not have a treatment co-ordinator (TCO) then you are probably suffering in more ways than you can currently imagine. I know your pain only too well and there are many reasons dentists are suffering. This article will discuss a few comments that I hear from dentists, whilst giving you something to think about and get your teeth into.... - 219 KB / click the icon to view the whole article in your browser
Aesthetic dentistry today - July 2009
...During my years as a Treatment Coordinator I saw a wealth of patients who were nervous of treatment. Petrified even. These patients had not attended a dental practice for years. During this time the patients would provide themselves with many excuses to not visit a dentist even if they were in pain. I know this as I used to ask them! The
majority of new patients that I would see were nervous. I am always asked: "why so many... - 492 KB / click the icon to view the whole article in your browser
Aesthetic Dentistry Today - May 2009
...It is a known fact that the most successful people in the world are goal setters. This fact should inspire you too to set goals. Throughout my life I have witnessed friends and family set goals, achieve them, celebrate, and move onto repeat the process time and time again. In fact I would say that I am very lucky to be surrounded by inspiring goal setters... - 111 KB / click the icon to view the whole article in your browser
Private Dentistry - March 2009
...I work alongside numerous dental practices to ensure that the skills owned by their team are second to
none. For the practices involved this results in an increased number of new patients booking an appointment when they enquire about the practice, therefore increasing the conversion rates of new patient telephone enquiries. This article stresses the importance of getting it right the first time... - 296 KB / click the icon to view the whole article in your browser
Private Dentistry - December 2008
...Last issue I discussed the journey of the new patient consultation with your treatment co-ordinator (TCO). The TCO completed the initial ‘interview’ for you and introduced the new patient to yourself and gave you vital information on the patient’s emotional concerns about their teeth, mouth and smile, and therefore their desired end goal... - 1.168 MB / click the icon to view the whole article in your browser
Private Dentistry - November 2008
...Having worked in the dental industry for many years, I have learnt that every successful private practice must have a treatment co-ordinator (TCO). I have worked in dentistry in many different roles, in all areas, from NHS practices to top end private and cosmetic practices, working alongside top dentists from all over the UK, and I know the one thing that will help you and your practice increase its success is having a TCO... - 431 KB / click the icon to view the whole article in your browser
Aesthetic Dentistry Today - September 2008
...Having worked in the dental industry for many, many years there is one thing I have learnt. Every dentist must have an aesthetic portfolio. I have worked in dentistry in many di erent roles, in all areas, from fully NHS practices to top end private and cosmetic practices, working alongside top dentists from all over the UK’ says Laura ‘and I know the one thing that will help you and your practice be successful is having a brilliant aesthetic portfolio with outstanding quality pictures. There is one essential tool that a successful aesthetic dentist needs and no it’s not your hand piece or... - 884 KB / click the icon to view the whole article in your browser
Laura lecturing at The Dentistry Show 2010.
Laura lecturing at the World Aesthetic Congress June 2010.
Laura lecturing at Marketing Pirates of Dentistry 2009.
Laura lecturing at Private Dentistry Live 2009.
